As Hawaii’s No.1 travel agency, we would like to introduce an example of our unique promotional services JTB Hawaii has to offer. As we are based in Hawaii, we are able to offer various proposals/arrangements of venues, event productions, Hawaii Secretariat work, announcements, participant managements, marketing, etc. all as a one-stop-shop.
Event Title:
Japanese “TAMAGO” Business Briefing & Tasting Event
Date:
Monday, November 4, 2019
Number of Guests:
80 pax (food industry representatives/48 pax, media/32 pax)
Overview:
JTB organized a promotional Japanese “TAMAGO” Event for the Japan Poultry Association to educated local food industry personnel about tamago (Japanese egg) production and the safety measures in place to maintain their world-renowned quality to promote the appeal of Japanese eggs and accelerate the exports of Japanese agricultural, forestry and fishery products and foods in Hawaii.
JTB was in charge of venue selections, event contents, news release, guest communication, post data analysis, etc. to carry out the event.
Event Title:
Japanese “TAMAGO” Business Briefing & Tasting Event
Date:
Monday, November 4, 2019
Number of Guests:
80 pax (food industry representatives/48 pax, media/32 pax)
Overview:
JTB organized a promotional Japanese “TAMAGO” Event for the Japan Poultry Association to educated local food industry personnel about tamago (Japanese egg) production and the safety measures in place to maintain their world-renowned quality to promote the appeal of Japanese eggs and accelerate the exports of Japanese agricultural, forestry and fishery products and foods in Hawaii.
JTB was in charge of venue selections, event contents, news release, guest communication, post data analysis, etc. to carry out the event.
Contacting and sending out news release centering JTB Hawaii contracted hotels, restaurants, and retail stores the event had 48 guests from the food industry and 32 guests from the media.
As one of JTB’s unique services, we have many ties and relationship with various industries which can be utilized to meet the clients demands.
◆Reception area
◆Event space
◆Presentation by the Japan Poultry Association
◆Screen
◆Offering a special TAMAGO menu created for this event
◆TKG (raw egg on rice)
◆Long lines formed at the chef’s egg station
◆Beautiful egg yolk
◆Venue overlooking Diamond Head
◆Relaxed atmosphere where people can chat or talk business
◆Reception area
◆Event space
◆Presentation by the Japan Poultry Association
◆Screen
◆Offering a special TAMAGO menu created for this event
◆TKG (raw egg on rice)
◆Long lines formed at the chef’s egg station
◆Beautiful egg yolk
◆Venue overlooking Diamond Head
◆Relaxed atmosphere where people can chat or talk business
We consulted with Deck Waikiki (at Queen Kapiolani Hotel), which represents one of JTB contract restaurants, about the event and after several meetings with the head Michelin star chef, we came up with perfect balance of egg dishes that guests will be able to enjoy without being too overwhelming.
◆TKG Booth: White rice, raw egg, soy sauce (self-serve style)
◆Tuna Poke ：Tuna tartar with egg yolk
◆Egg Sandwich
◆Egg Foo Yung : Crab and Egg with sweet vinegar
◆Hamburg Steak：Hamburg Steak with Gravy and soft boiled egg
◆Live Station : Carbonara (provided with a large bowl of parmesan cheese entwined with freshly boiled pasta and eggs in front of you)
◆TKG Booth: White rice, raw egg, soy sauce (self-serve style)
◆Tuna Poke ：Tuna tartar with egg yolk
◆Egg Sandwich
◆Egg Foo Yung : Crab and Egg with sweet vinegar
◆Hamburg Steak：Hamburg Steak with Gravy and soft boiled egg
◆Live Station : Carbonara (provided with a large bowl of parmesan cheese entwined with freshly boiled pasta and eggs in front of you)
We sent out this event announcement to a total of 180 business partners centered on JTB Hawaii contracted hotels, restaurants and retail stores. Unlike advertising methods that use mass delivery we pinpointed the key parties by utilizing the network cultivated through our travel business which covers almost all of the major hotels in Waikiki. In addition, the world renown chefs of long-established restaurants such as Alan Wong and Mariposa, along with Consulate of Japan were among the participating as a guest.
For media, we were able to get a good Japanese-English media ratio balance with a total of 32 people from 21 media, including Hawaii’s largest media, Star Advertiser, famous food magazine, Frolic Hawaii, as well as ESPN, and others.
Utilizing the JTB Hawaii Web Business Team, we also launched a dedicated website for the event. Normally, it takes time and money to launch a homepage for a one-shot event, however, by setting up a dedicated homepage on a pre-existing event site owned by JTB Hawaii, the cost can be greatly reduced. Having our own web-specialized team is another unique service JTB Hawaii can provide.
The event was a great success with many media outlet covering the event. As JTB Hawaii is based in Hawaii, we are able to deliver a detailed post evet report utilizing our network to deliver raw opinion of the participants.
That is the reason why customers choses JTB Hawaii. With more than 50 years of all travel related business experience in Hawaii, we will propose solutions that solve customers’ problems by making full use of the know-how and network cultivated throughout the years.
If you are interested in holding a promotional event in Hawaii, please contact us.
